Privacy Policy

Updated 12th March 2025

This Privacy Policy sets out how CloudVisual Ltd (Company No. 09093343), trading as Aerometrics (“CloudVisual”, “Aerometrics”, “we”, “our”, or “us”) collects, uses, and protects your personal data when you use our website and services. For the purpose of UK GDPR, CloudVisual Ltd is the Data Controller. Any reference to Aerometrics means CloudVisual Ltd T/A Aerometrics, with its registered office at The Mews, Harpenden, Hertfordshire, AL5 4TF.

1. Data We Collect

We may collect and process the following personal data:

  • Contact Information: name, email address, phone number.
  • Website Usage Data: IP address, browser type, device details, pages visited.
  • Communications: enquiries, emails, and other interactions with us.

2. Legal Basis for Processing

We rely on the following lawful bases under UK GDPR:

  • Consent — where you have opted-in (e.g. marketing emails).
  • Contract — where processing is required to deliver our services.
  • Legal Obligation — to comply with UK law or regulations.
  • Legitimate Interests — for business operations that don’t override your rights.

3. How We Use Your Data

We process your data to:

  • Provide and manage drone photography, videography, and survey services.
  • Respond to enquiries and process bookings.
  • Improve our website, services, and customer experience.
  • Comply with legal and regulatory obligations.

4. Cookies and Tracking

Our website uses cookies. Some are essential, while others help us analyse performance (e.g. Google Analytics) or personalise your experience. You can manage cookie settings through your browser.

5. Data Sharing

We do not sell or rent your personal data. We may share it with:

  • Service Providers (hosting, analytics, email delivery).
  • Legal Authorities if required by law.

6. International Data Transfers

Some providers (e.g. Google Analytics) may process data outside the UK/EU. Where this occurs, we use safeguards such as Standard Contractual Clauses (SCCs) or adequacy decisions.

7. Your Rights

You have rights under UK GDPR, including:

  • Access, correction, or deletion of your data.
  • Object to processing for marketing.
  • Withdraw consent at any time.
  • Request data portability.
  • Restrict processing in certain cases.

8. Data Retention

We retain personal data only as long as necessary to deliver services or comply with law. After this period, it may be securely deleted or archived.

9. Data Security

We use appropriate technical and organisational safeguards to prevent unauthorised access, misuse, or loss of your data.

10. Complaints

If you believe your data has been mishandled, you can complain to the UK Information Commissioner’s Office (ICO):

11. Contact Us

If you have questions about this Privacy Policy, please contact:

CloudVisual Ltd (T/A Aerometrics)
The Mews, Harpenden, Hertfordshire, AL5 4TF
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